Michel Jones: I-Mobile
My role as Creative Producer, Roles and Contributions:
・Directed creative production and mobile ad campaign management.
・Designed effective ad templates for various services, enhancing performance.
・Implemented a custom client retention database, increasing company profits.
・Advanced in motion graphics and 3D design, upgrading video production quality.
・Developed automation scripts and templates for motion graphics to improve efficiency.
・Assembled a network of outsourcing contacts for greater project flexibility and cost savings.
・Shifted focus to motion graphics during the pandemic, overcoming video production challenges.
・Utilized ad performance data to refine campaign strategies for better client outcomes.
In the following Motion graphics Reel, the speed of the video has been increased to enable efficient overviewing, keeping it engaging without unnecessary jump cuts.
Even though this might compromise the original intent of each segment,
which was designed to stand out on its own.
Nonetheless, care has been taken to ensure that each content piece preserves its distinct character and ambience, making the overall presentation logical and easily understandable.
・Directed creative production and mobile ad campaign management.
・Designed effective ad templates for various services, enhancing performance.
・Implemented a custom client retention database, increasing company profits.
・Advanced in motion graphics and 3D design, upgrading video production quality.
・Developed automation scripts and templates for motion graphics to improve efficiency.
・Assembled a network of outsourcing contacts for greater project flexibility and cost savings.
・Shifted focus to motion graphics during the pandemic, overcoming video production challenges.
・Utilized ad performance data to refine campaign strategies for better client outcomes.
In the following Motion graphics Reel, the speed of the video has been increased to enable efficient overviewing, keeping it engaging without unnecessary jump cuts.
Even though this might compromise the original intent of each segment,
which was designed to stand out on its own.
Nonetheless, care has been taken to ensure that each content piece preserves its distinct character and ambience, making the overall presentation logical and easily understandable.
I created these contents from the ground up, with the only exception being the static images supplied by our vendors. I have diligently guided the project from its conceptualization in the storyboard phase, through the creation process, to the final output and subsequent revisions.
All featured works in this Reel date back to 2020.
All featured works in this Reel date back to 2020.
The motion graphics in this project range from simple lower thirds to complex 2D animation rigging. This involved separating the characters from their original backgrounds and reanimating them, ensuring they transitioned from static images to dynamic, animated elements.
The images above are called end cards; I also took on the task of designing/conceptualising these engaging 'end cards.' These are the visuals shown at the end of the advertisements when the video finishes. It was essential for me to grasp their product and the brand guidelines fully. I collaborated closely with the vendor, discussing and revising until they were pleased with the results to ensure the best possible outcome.