Michel Jones: PRR Annual Report
My role as a Director and Visual production:
・Conducted all photography, capturing the essence of fashion collections against Tokyo's backdrop.
・Led location scouting, identifying unique settings that enhance the visual narrative.
・Managed logistics, coordinating team schedules, makeup artists, and gaffers.
・Implemented guerrilla shooting strategies in key urban locales without formal permits.
・Directed lighting and shot composition, ensuring each image conveyed the intended aesthetic.
・Produced compelling imagery featured in international fashion publications.
・Led location scouting, identifying unique settings that enhance the visual narrative.
・Managed logistics, coordinating team schedules, makeup artists, and gaffers.
・Implemented guerrilla shooting strategies in key urban locales without formal permits.
・Directed lighting and shot composition, ensuring each image conveyed the intended aesthetic.
・Produced compelling imagery featured in international fashion publications.
As the Creative Lead, Photographer, & Location Scout for the "PRR Annual Report," I was entrusted with capturing the heart of their fashion collections amidst the dynamic scenery of Tokyo. This role demanded my creative eye behind the lens and my strategic thinking in selecting locations that told a story.
Navigating the bustling streets of Tokyo, I adapted to the spontaneity of guerrilla photography, creatively overcoming the absence of permits to shoot in public spaces. My dual responsibility extended from the artistic—directing each photograph's visual style and composition—to the logistical, ensuring smooth operations across various locations.
The result was a series of images that aligned with PRR’s vision and pushed the boundaries of fashion photography within an urban context. My work featured prominently in the publication, underscored my dual expertise as a photographer and location scout, demonstrating my ability to deliver high-quality content under challenging conditions and cementing my reputation in the international visual production field.